The willingness of the team at Daytona International Speedway to explore creative territory beyond hard-rock soundbeds and countdown-gimmicks made it a joy to help bring these two hi-octane spots to life.

In 2024 both the Rolex 24 and Supercross set an all-time attendance records.

The ROAR before Rolex events that led up to the weekend race were up 20%. Of those attendees, 80% were incremental, a product of increased interest and demand in the event.