Choices
It's easier to make better choices, when all your choices are better.
This launch video for the Hyundai IONIQ was created specifically for the New York Auto Show and is meant to function with or without sound. But you should choose to experience it with sound because that way you get to hear Paul Rudd again!
Running Footage
For almost three years I was in charge of all the running footage productions for the FCA brands. Generally, productions would be 7-12 shooting days with 50-70 vehicles to capture. I oversaw three camera units, but spent most of my days riding with the director and camera crew in the arm car.